44 LABEL GROUP

Service:

Service:

Service:

Motion Design

Motion Design

Motion Design

Client:

Client:

Client:

44 LABEL GROUP

44 LABEL GROUP

44 LABEL GROUP

Field:

Field:

Field:

Events

Events

Events

Year:

Year:

Year:

2024-NOW

Client:

Client:

Client:

View

View

View

For 44 Label Group’s event series, we developed a set of motion design assets that frame line-ups and event details within a raw, high-intensity visual atmosphere.

The concept centered around creating static-like frames: visually contained layouts that deliver information with clarity, while still channeling the dark, industrial, and aggressive aesthetic that defines the 44 universe.

We incorporated elements directly inspired by the physical experience of 44 events: piercing lasers, LED walls, metal structures, and warehouse textures. These components were reimagined as graphic layers and motion fragments, adding energy and tension without overpowering the message.

The result is a system that feels gritty, controlled, and unmistakably tied to the brand’s sonic and spatial identity.

We incorporated elements directly inspired by the physical experience of 44 events: piercing lasers, LED walls, metal structures, and warehouse textures. These components were reimagined as graphic layers and motion fragments, adding energy and tension without overpowering the message.

The result is a system that feels gritty, controlled, and unmistakably tied to the brand’s sonic and spatial identity.

We incorporated elements directly inspired by the physical experience of 44 events: piercing lasers, LED walls, metal structures, and warehouse textures. These components were reimagined as graphic layers and motion fragments, adding energy and tension without overpowering the message.

The result is a system that feels gritty, controlled, and unmistakably tied to the brand’s sonic and spatial identity.

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